AI visibility
AI visibility is how findable and recommendable a brand is across AI surfaces — answer engines, AI Overviews, and shopping agents. It spans access (can AI systems read you), understanding (do they interpret your products correctly), and citation (do they actually recommend you).
In context
AI visibility is the umbrella metric GEO work improves, and it fails in layers. Access failures are robots.txt and CDN blocks that keep LLM crawlers out. Understanding failures are thin feeds — the crawler gets in, reads “Floral Midi Dress — $128”, and learns nothing an intent-shaped question needs. Citation failures are competitive: engines understand you but recommend brands with richer data, reviews, or entity presence.
Diagnosing which layer is failing is the first step; that’s what Veristyle’s free AI visibility audit does for any store URL, and what its reporting tracks over time as citation share.