AI citation share (visibility share)
AI citation share is the portion of AI-generated answers in a category that mention or cite a given brand — the answer-engine analogue of search ranking. If ChatGPT recommends dresses to a thousand shoppers and your brand appears in a hundred of those answers, your citation share is 10%.
In context
You can’t manage what you can’t measure, and classic rank trackers can’t see inside AI answers. Citation-share measurement asks answer engines the questions your customers ask (“best minimalist gold jewelry brands”, “what should I wear to a fall wedding”) and records who gets named. Tracked over time, it shows whether GEO work is actually moving visibility — Veristyle’s AI visibility reporting does exactly this for merchant catalogs.
Related
What AI says about your brand is the qualitative version of this measurement — worth reading before you start tracking the number.